PACKAGE: BRAND IDENTITY & CONTENT CREATION

GOALS

Sweet Cherry's social media and business goal is to inspire individuals to embrace boldness and self-expression through makeup. They aim to sell their beauty products and create an engaged community of empowered individuals who feel confident and unapologetic in expressing themselves through beauty. Ultimately, they strive to establish Sweet Cherry as a leading brand in the makeup industry, known for celebrating individuality and empowerment.

TARGET AUDIENCE

• Predominantly female, but inclusive of all genders ages 18-35

• Urban and suburban areas, primarily in North America

• Located globally

• People who are interested in makeup tutorials, beauty influencers, fashion, self-expression, empowerment, cosmetics, skincare, and beauty trends

PAIN POINTS OF TARGET AUDIENCE

• Makeup products that don’t match their skin type and tone

• Achieving desired makeup looks by spending excessive time or money

• Overly priced makeup and beauty products

SOCIAL MEDIA KPI’S

• Increase brand awareness

• Drive engagement

• Generate leads and sales

• Track and analyze key metrics

INSTAGRAM STRATEGY

Sweet Cherry Makeup's Instagram strategy focused on consistent engagement and aesthetic appeal. By posting high-quality content showcasing their products and makeup tutorials 3 times a week to keep their audience engaged. Additionally, regularly review analytics to understand what content resonates best with their followers and adjust strategy accordingly, ensuring continuous growth and interaction on our platform.

TIKTOK STRATEGY

Sweet Cherry Makeup's TikTok strategy centered around engaging and entertaining content. With aim to post short, eye-catching videos showcasing their products and makeup tips at 3 times a week. By regularly reviewing analytics to ensure that their content resonates with their audience, allowing to refine and approach and maximize engagement on the platform.