PACKAGE: BRAND IDENTITY & CONTENT CREATION

GOALS

Bean There Drank That's goal is to become the go-to destination for coffee enthusiasts and cocktail aficionados alike, offering a unique blend of quality brews and crafted cocktails. The owner wants to create a welcoming atmosphere where patrons can relax, socialize, and indulge in delicious beverages. Ultimately, their goal is to establish ourselves as a community hub, fostering connections and memorable experiences for all who walk through their doors.

TARGET AUDIENCE

• Both male and females, 25-45 years old

• Urban and suburban areas, with a focus on metropolitan regions

• People who are coffee enthusiasts, cocktail lovers, socializers & individuals seeking a relaxed atmosphere

PAIN POINTS OF TARGET AUDIENCE

• Difficulty finding a comfortable and inviting space for both work and leisure

• Lack of venues that offer a seamless transition from daytime coffee to evening cocktails

• Limited options for quality coffee and cocktails in their area

SOCIAL MEDIA KPI’S

• Engagement Rate

• Follower Growth

• Reach and Impressions

INSTAGRAM STRATEGY

Bean There Drank That Coffee and Cocktails' Instagram strategy revolved around captivating visual content, consistent posting, and community engagement. Posting 5x a week (once per day) high-quality photos and videos, showcasing the cafe's inviting atmosphere, delectable beverages, and vibrant events. With a regular posting schedule, interactive features, and user-generated content, to foster a sense of belonging and excitement among followers. By leveraging promotions, behind-the-scenes glimpses, and local partnerships, to create an immersive experience that entices customers to visit and indulge in our unique offerings.