PACKAGE: BRAND IDENTITY & CONTENT CREATION

GOALS

Candleology aims to ignite creativity and individuality through its unconventional and funky handmade candles. Their goal is to build their online business and offer customers a unique and delightful experience, where each candle becomes a personalized expression of their quirky soul. They strive to light up lives with their diverse range of candles that spark joy and add a touch of eccentric charm to any space.

TARGET AUDIENCE

• Primarily females between the ages of 18-40

• Located in urban and suburban areas

• Individuals who appreciate unique and handmade products, people interested in self-expression and creativity, and home decor enthusiasts

PAIN POINTS OF TARGET AUDIENCE

• Difficulty finding candles that match their individual style and personality

• Limited options in traditional candle stores, lacking unique designs and personalization

• Concerns about the environmental impact of mass-produced candles

SOCIAL MEDIA KPI’S

• Increase brand awareness

• Drive traffic to Etsy shop

• Boost engagement and interaction

• Grow the number of followers and build a community

INSTAGRAM STRATEGY

Candleology's Instagram strategy revolved around engaging content that showcases the uniqueness of handmade candles. With aim to post 3 times a week, incorporating a mix of product shots, behind-the-scenes glimpses, and user-generated content to keep our audience intrigued. Additionally, regularly review analytics to assess post performance, identify trends, and refine our content strategy for optimal engagement and growth.