PACKAGE: WEB DESIGN, BRAND IDENTITY, SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

GOALS

Jules came to me wanting to rebrand her small photography business Dandelion Wishes 44. With her re-branding she wanted to build a Shopify website to sell her photography in canvas and acrylic frames. She also wanted to utilize social media, specifically Instagram and Facebook, to bring in new clients by providing entertaining content, and updates on her shop to an audience world wide.

TARGET AUDIENCE

• Primarily females & some males between the ages of 35 to 60

• Financially stable enough to afford unique photography

• Located globally

• People who are interested in photography, home decor, travel, vintage stand stills, and shabby chic elements

SOCIAL MEDIA KPI’S

• Increased engagement

• Increased accounts reached/impressions/video views

• Increased website traffic

• More conversions

FACEBOOK STRATEGY

While managing Dandelion Wishes 44's Facebook presence over a course of 3 months, my focus was on cultivating a vibrant community and expanding her reach. I meticulously planned and curated content, ensuring consistent posting 3 posts a week to maintain audience engagement. By strategically deploying Facebook ads, we've effectively amplified our message and attracted a broader audience. Moreover, we actively drive followers to her website by diligently tagging and updating our products, providing a seamless pathway for her audience to explore and engage with our artistic offerings.

INSTAGRAM STRATEGY

My Instagram management strategy for Dandelion Wishes 44 photography involved a consistent posting schedule of 3 times per week, comprising a mix of 2-3 reels and 2-3 carousel or static posts. Over the span of three months, I meticulously crafted a content calendar featuring diverse content styles aligned with her personalized content pillars. Regular analytics reviews after each month allowed me to refine my approach for optimal engagement. Additionally, I conducted an Instagram Rebrand, revamping her feed for a cohesive aesthetic.

WEBSITE MANAGEMENT STRATEGY

Over a span of three months, I executed a comprehensive website strategy for Dandelion Wishes 44. This multifaceted approach encompassed promotional events, sales initiatives, and targeted email campaigns to drive traffic and conversions. In addition, I developed strategic Google Ads campaigns tailored to the brand's objectives. Through the implementation of heatmap and recording monitoring tools, I gained valuable insights into user behavior, enabling us to optimize the website's design and functionality. Monthly Google Analytics reviews provided a comprehensive overview of performance metrics, guiding ongoing refinement and enhancement efforts