PACKAGE: BRAND IDENTITY & CONTENT CREATION

GOALS

Duo Builds aims to establish a strong online presence that showcases their craftsmanship and expertise in home construction. Through engaging social media content and strategic marketing efforts, they seek to attract potential clients, foster meaningful connections with their audience, and ultimately drive business leads.

TARGET AUDIENCE

• Both male and female, with a slight skew towards males, aged 25-65

• Urban and suburban areas, in South Florida areas.

• Individuals interested in home ownership, real estate, DIY projects, home improvement, architecture, and sustainable living.

PAIN POINTS OF TARGET AUDIENCE

• Subpar quality of materials and craftsmanship, seeking assurance of durability and longevity.

• Overwhelming options and decisions involved in the home building process, from design choices to material selections.

• Frustration over delays in construction or renovation projects, causing inconvenience and stress.

SOCIAL MEDIA KPI’S

• Increase brand awareness

• Grown social media followers

• Boost engagement and interaction

INSTAGRAM STRATEGY

For Duo Builders Home Construction, Instagram strategy revolves around a consistent posting schedule, aiming for 3 posts per week showcasing their latest projects, behind-the-scenes glimpses, and satisfied clients. Closely monitor analytics to track follower growth, engagement rates, and content performance, making adjustments as needed to optimize our presence and achieve our goals of growing our follower base and increasing engagement with their audience.