PACKAGE: WEB DESIGN

GOALS

The primary goal of Crystal River Houseboat is to provide vacationers with a charming and memorable getaway experience aboard the "Severance Pay." They aim to attract visitors seeking a unique and tranquil vacation rental by showcasing their houseboat in a clean and simple website format. Through personalized touches and attention to detail, they aspire to create an inviting online platform that reflects the warmth and hospitality of their rental.

TARGET AUDIENCE

• Male and Female ages between 25-65

• Located primarily in Florida, but also nationwide

• Outdoor enthusiasts, nature lovers, travelers seeking unique experiences, boating and fishing enthusiasts

PAIN POINTS OF TARGET AUDIENCE

• Difficulty finding accommodations with a unique and memorable experience

• Challenges in finding accommodations that offer proximity to nature and outdoor activities

• Lack of personalization and connection with rental owners or hosts

WEBSITE MANAGEMENT STRATEGY

For Crystal River Houseboat, my website management strategy revolved around maintaining a user-friendly and visually appealing platform that showcases the unique charm of "Severance Pay". I adhere to a regular posting schedule to ensure fresh and engaging content for potential guests, highlighting the amenities, location, and experiences offered by the houseboat. Additionally, I regularly review website analytics to track visitor behavior, identify areas for improvement, and optimize the site for better visibility and conversion.